Kumar is the global head of Marketing Data Sciences and spearheads data & platforms, data science and reporting practices within marketing.
In his platform function, he is responsible for evolving HP Marketing’s Data Management Platform (DMP), Customer Data Platform (CDP), Media Data Platform (MDP), Web Analytics and Tagging.
Under the data sciences program umbrella, his remit includes Performance Measurement, Audience Strategy and advancing the marketing Machine Learning and AI lab, and delivering real-time insights on Marketing Impact.