Name
Advancing Marketing Mix Modeling
Date & Time
Tuesday, September 24, 2024, 3:45 PM - 4:30 PM
Speakers
Melissa Wisehart, Chief Media Officer, PHD Media
Doug Jensen, SVP, GTM Analytics & Activation and Learning COE, Estée Lauder Companies
Nadine McHugh, President and CEO, Evolve Up, Inc.
Doug Jensen, SVP, GTM Analytics & Activation and Learning COE, Estée Lauder Companies
Nadine McHugh, President and CEO, Evolve Up, Inc.
Description
From keeping up with marketing channel ROI to media spend performance to advances in AI, today’s MMMs are rapidly advancing. Join us as we address the factors impacting the success of your next campaign and hear from leaders in the space on the opportunities and challenges they face when making media buys.
Session Type
Content