In this Future Ready discussion, Marti Funk sits down with Shenan Reed, Global Chief Media Officer at GM, to highlight Shenan’s career path as a dot connector and the lessons she’s learned and leaned into from both agency leadership and leading some of the world’s most beloved brands and media budgets. Shenan will share her perspective on leading in today’s complex media landscape, the need for brands of all sizes to experiment, jump into super-targeted, highly performative media, and getting the most from your media dollars.