Tyler Lusebrink serves as Head of Brand Partnerships for Ace Hardware’s Retail Media Network, RedVest Media. In his role, Lusebrink is responsible for driving growth by identifying and cultivating new business opportunities, expanding strategic partnerships, and developing innovative strategies to help brands connect with Ace Hardware’s customer base across 5,000+ stores nationwide. 

Tyler’s experience in retail media has been instrumental in the strategic direction and development of RedVest, ensuring  Ace Hardware remains a competitive force in the rapidly evolving retail landscape.
Prior to joining Ace Hardware in late 2025, Tyler led the new business vertical at Dollar General Media Network and served on the emerging and new business team at Kroger Precision Marketing.