Retail media is entering its next era, and scale alone is no longer enough to win. In grocery retail, true differentiation comes from what happens when people, data, and technology finally come together to embrace what the modern shopper journey has become. In this session, AD Retail Media will share three key strategies leading brands are using to drive stronger growth in today’s environment: • Aligning brands, agencies and retail media teams around shared business outcomes • Activating data in ways that move beyond insights to measurable performance • Simpler collaboration through unified teams built to execute without friction or limitation We’ll also take you behind the scenes of the AD Retail Media model and explore how our unique structure, combined with generations of trusted relationships with Ahold Delhaize USA shoppers, creates a distinct advantage for brands seeking lasting growth. Leave with a fresh perspective on the future of retail media and discover how a more connected approach can unlock stronger experiences, stronger performance and stronger business results.