I am the Retail Media Director at Worten, Portugal’s leading consumer electronics retailer with over 40% market share. With more than a decade of experience across digital commerce, advertising, and sales, I oversee Worten’s entire retail media ecosystem—spanning 1P brands and marketplace seller solutions across onsite, offsite, and in-store channels. Prior to joining Worten, I spent seven years at Google, managing top-tier EMEA advertiser accounts and leading commercial teams. My career spans the full spectrum of retail and AdTech, starting in e-commerce management and evolving into scaling high-growth commerce media networks.