In Europe, privacy regulation has forced action, and for retail and commerce media that raises two questions: how do we stay out of trouble, and are we leaving money on the table?

This session skips the “it’s complicated” shrug. WPP’s Vicky Brown and Gareth Burkhill-Howarth open with a fast-paced list of things that brands, agencies, and retail / commerce media players should and shouldn’t be doing. They’ll explore both the necessity of compliance and the massive competitive advantages of being privacy forward. Yara Daher, Colosseum Strategy and IAB Europe will then join them for a fireside chat to connect the dots with what is top of mind for Boot Camp attendees.

The final third is an open Ask Me Anything. Bring real questions.