Brendan O'Brien, Principal, Catalyst Media Consulting: Brendan is a retail insights and technology expert with a decade of experience in merchandising insights, shopper incentives, data monetization, and data collaboration. He led both 0-1 and scale up initiatives at 84.51/Kroger Precision Marketing, focused on cloud technologies that enable new opportunities for data monetization; and led go-to-market execution for 84.51’s insights and research products. Brendan works with the Catalyst Media Consulting team, as well as his own consulting businesses Partner Path LLC and Tando Insights.