CMNs-Only Workshop | 90 minutes | Day One, morning
Commerce media networks inherited a retail media playbook, but then they ran into problems that playbook was never built to solve. This session gathers executives running CMNs to work through some of those challenges in a peer-to-peer, off-the-record setting. Challenges like…

• Building demand without as obvious an endemic advertiser base as, say, grocery, where non-endemic dollars can be the core business rather than the upside
• Proving conversion with no basket to close the loop against, when the purchase can happen off-app or weeks later
• Generating scale and signal in advertiser categories (e.g., telco, financial services, insurance) that customers don’t touch as often as they do grocery
• Protecting a user experience (banking app, boarding pass, delivery tracker) that the customer opened to get something done, not to shop
• Getting measured against benchmarks written for someone else's business model

Short presentations set up the problems. CMN-led conversations then dig into thought experiments and practical solutions. You will spend more time talking than listening, and the person across the table might already have solved something you’re just starting to realize is a challenge.

Everything said here runs under the Ascendant FrieNDA: no recording, no attribution, no social media posting. Might your competitors be in the room? Sure. Who better to learn from? This is a “rising tide lifts all boats” exercise where you can ask the questions you don’t dare to pose on a mainstage panel.

Please join us.