Andrea Hill is Senior Vice President, Retail Practice at Vudoo, leading the company’s global retail strategy and partnerships across APAC, EMEA and North America. Her remit spans retailer integrations, commercial pipeline development, and activating commerce media at scale across the Vudoo platform.

Andrea sits at the intersection of retail, media and technology, working directly with leading retailers and brands to turn content and advertising into measurable, transactable experiences. She plays a key role in shaping Vudoo’s retail-focused product development and go-to-market strategy, ensuring partnerships translate into real commercial outcomes.

Before Vudoo, Andrea spent nearly a decade at Country Road Group leading digital, CRM and loyalty across multiple brands, driving significant growth in eCommerce performance, conversion and customer value. Her earlier career spans digital marketing and performance roles across retail and media, including News Corp Australia.

Andrea was instrumental in delivering Vudoo’s global commerce media activation with Mattel—now shortlisted across multiple categories at the The Drum Commerce Media Awards—demonstrating how retail media can move beyond clicks to real transaction outcomes.