Alex brings more than 20 years of experience across major retailers and ad-tech organizations, spanning marketing, sales, ecommerce, and media buying. At Asda, he most recently served as General Manager of the retailer’s Media Monetisation Division, leading the development and growth of its media capabilities.

Since joining Criteo, Alex has held several global leadership roles, including Global VP of Omnichannel Strategy and Managing Director of Venture Markets for Performance and Retail Media. He now serves as Criteo’s Managing Director of Retail Media for EMEA, where he continues to drive innovation, strategy, and growth across the region’s rapidly evolving retail media landscape