Marcin Bruś leads Allegro Advertising across the CEE region, driving the strategic evolution of commerce-led media. With over two decades of experience at the nexus of branding and technology, he is currently responsible for a ten-digit revenue engine, navigating the platform through major AI-enabled transformations and complex operating-model transitions.
Marcin’s expertise lies in turning powerful technology platforms into durable commercial successes. Before joining Allegro, he built Meta’s presence in CEE from the ground up and honed his brand-building foundations at Procter & Gamble CEEMEA. His ability to align commercial strategy with enterprise-level GTM systems earned him the IAB MIXX “Person of the Year” distinction in 2025. Marcin is a frequent advisor on digital transformation and a dedicated enthusiast of alpine climbing.