Dan has spent the last 15 years in Retail, supporting Global brands and retailers optimise how they engage shoppers. Prior to Zitcha, Dan held multiple leadership positions at Nielsen Brandbank, Firework and Citrus Ads, working with retailers such as Carrefour, Tesco, Sainsbury, John Lewis, Jumbo & Loblaws.

Currently, heading up Zitcha in EMEA, Dan’s focused helping retailers establish, scale and innovate sustainable, high margin retail media networks.