August Hanson is Director and General Manager of Retail Media at T-Mobile, where he built and operates one of the largest in-store retail media networks, spanning more than 10,000 stores and 35,000 digital screens.

He also oversees T-Mobile’s in-store retail media solution, enabling retailers to launch their own networks. Drawing on direct experience and T-Mobile’s integrated hardware, software, and connectivity, his team partners with retailers to implement and operate scalable in-store networks designed with customer experience at the center.

August believes retail media works best when it strengthens the in-store experience while driving measurable outcomes for both advertisers and the core business.