Briana Finelli is the VP of Commerce Media at Goodway Group, where she leads retail media strategy and activation across commerce platforms and retail media networks. With a decade of retail media experience across holding companies like WPP and IPG, Briana brings deep expertise in building integrated commerce practices that connect brand, performance, and measurement into scalable growth systems. Briana serves on the IAB Commerce Board of Directors, contributing to industry standards around incrementality, in-store measurement, and measurement rigor, as well as the Ascendant RMN Council. A frequent industry speaker, Briana advises brands and retailers on building sustainable, full-funnel commerce strategies that balance innovation with disciplined execution.