Sean Crawford is Managing Director for North America at SMG, a global network of retail media experts operating more than seven Retail Media Networks. He leads SMG’s North American expansion, launched in 2023, including WHSmith North America Media Network, the first in-store travel retail media network on the continent known for its InMotion airport stores.

A recognized industry leader, Sean was named a 2026 RETHINK Top Expert, featured on the PMW International Powerlist, and awarded a Path to Purchase Institute 40 Under 40 honor. A regular speaker and published thought leader, he brings over a decade of retail media experience.