Jack Shannon is the CEO and Co-Founder of Recess, an experiential marketing platform helping brands drive measurable retail growth by connecting with consumers in the moments that matter most.

Jack co-founded Recess to address a persistent gap in modern marketing: high investment in awareness with limited visibility into real-world impact. Under his leadership, Recess has become a trusted partner to senior brand and retail teams by combining first-party behavioral insights, community-based distribution, and closed-loop measurement that links real-world engagement directly to retail performance.

Recess enables brands to activate targeted programs across everyday environments such as fitness studios, campuses, schools, and co-working spaces. Products are distributed by trusted community members rather than temporary brand ambassadors, supported by digital touchpoints that drive consumers back to brand and retail destinations.

Under Jack’s leadership, Recess has partnered with leading brands and retailers to support customer acquisition and retail performance. The company’s model moves beyond traditional ads and in-store demos, giving brands a more accountable way to engage consumers in real-world environments and measure downstream impact.

With more than 15 years of experience building and scaling marketing solutions, Jack regularly speaks with senior brand and retail leaders about the future of experiential marketing, retail media, and how physical-world engagement can be measured with the same rigor as digital.