Gonzalo is a seasoned leader in global retail media. He served as VP of Value Added Services at Falabella.com, where he scaled retail media adoption to over 6,000 vendors and launched "Falabella Audiencias," attracting 50+ non-endemic brands in its first year. Prior to this, as VP of Monetization, he founded Falabella’s retail media strategy from scratch—offering onsite, offsite, and in-store solutions—while building cross-functional teams across Chile, Peru, and Colombia. With a bold vision, Gonzalo has positioned Falabella Media as a strategic revenue engine, leading innovation in omnichannel strategies that maximize both advertiser success and customer engagement.