One of retail media's most rigorous analysts, Andrew Lipsman, will share new research at the Boot Camp. In "How RMNs Grow," Andrew digs into the growth strategies that will separate thriving retail media networks from stalled ones in the post-easy-money era. He will present exclusive analysis of RMN scalability factors, explore the revenue channel math across on-site, off-site, and in-store media, as well as examine where future retail media ad budgets will come from. He'll weave in examples from Walmart, Best Buy, Instacart and others to illustrate what it looks like to make the transition from Point B to Point C. He'll also tackle retailers’ organizational challenges and what’s required to embrace their inner media company and win national media budgets. (And yes, Andrew will address the agentic commerce elephant in the room.) Don't miss it!