Joanna O’Connell is Chief Intelligence Officer for Omnicom Media, North America where she heads Omnicom Media Intelligence, comprised of consumer research and marketplace intelligence. Her team helps their OM colleagues and clients anticipate and smartly react to the most important trends in media and advertising, providing guidance and actionable insights. We deliver tentpole thought leadership pieces on topics ranging from the growing power of influencers, to the changing definition of “Live”, to the unprecedented impact of GenAI on consumers and brands; deliver rapid responses to industry news; regularly produce long-form channel-specific POVs, and more.

A data-driven advertising expert with more than 20 years’ experience in the ad industry, O’Connell has served as a pioneer throughout. She started her career at agency Avenue A, co-founded Razorfish’s agency trading desk, built the research practice at trade publication AdExchanger, served as CMO of global ad tech company MediaMath, and led programmatic and omnichannel advertising research for Forrester Research. Immediately prior to joining OMG, she served as EVP Innovation at global marketing consultancy R3. She is a frequent speaker and contributor to industry conversation.

She holds a BA in psychology from Vassar College.