Full Name
Mike Bregman
Title
Chief Digital and Analytics Officer
Company
Subway
Bio
Mike Bregman is the Chief Data and Product Officer for Havas Media Network North America. In this role, Mike focuses on advancing Havas Media’s industry-leading products and tools to further strengthen its proprietary Converged audience platform.
With over 20 years of experience leading data and analytics teams, Mike’s career has focused on building proprietary AI-driven personalization and next best experience engines, bespoke consumer-360 and attribution modeling platforms, and various real-time cross-channel reporting, planning, and media optimization systems.
Prior to joining Havas Media, Mike was with Accenture as the Global Managing Director, leading customer, marketing, and sales analytics within Accenture’s Applied Intelligence unit. In his role, he was responsible for evolving the unit’s offerings and innovative go-to-market strategy across 20 regions and developing a community of over 1000+ data scientists. Prior to Accenture, Mike also held senior roles at Dentsu, MediaCom, SymphonyIRI, Kantar Retail, and uSell.com.
With over 20 years of experience leading data and analytics teams, Mike’s career has focused on building proprietary AI-driven personalization and next best experience engines, bespoke consumer-360 and attribution modeling platforms, and various real-time cross-channel reporting, planning, and media optimization systems.
Prior to joining Havas Media, Mike was with Accenture as the Global Managing Director, leading customer, marketing, and sales analytics within Accenture’s Applied Intelligence unit. In his role, he was responsible for evolving the unit’s offerings and innovative go-to-market strategy across 20 regions and developing a community of over 1000+ data scientists. Prior to Accenture, Mike also held senior roles at Dentsu, MediaCom, SymphonyIRI, Kantar Retail, and uSell.com.
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