Full Name
Sam Mellor
Title
VP, Marketing & Commercial Growth
Company
BBC Studios
Bio
Sam Mellor is an omnichannel transformation marketing executive with 20 years’ experience driving innovation and growth for media, consumer, and technology enterprises.
As VP, Commercial Marketing and Growth, Sam proudly oversees Integrated and Product Marketing, Research, Trade Marketing, Commercial Data Strategy and Media Strategy for BBC's North American Ad Sales Organization. She is responsible for translating BBC's Changemaker audience and editorial insights into a high-performing enterprise brand that delivers business-moving outcomes for partners while adding value to BBC’s consumer experience.
Prior to BBC, Sam served as Vice President, Brand Marketing and Head of Retail at Everlywell, a leading healthcare technology company, where she led internal and external teams in brand transformation strategy and cross-channel growth.
Before Everlywell she served as Vice President of Digital Marketing and Ad Product Development Marketing at Hearst and has held marketing leadership positions at top-tier media and communications firms including Condé Nast, Discovery Communications, NBC Universal and Porter Novelli.
As VP, Commercial Marketing and Growth, Sam proudly oversees Integrated and Product Marketing, Research, Trade Marketing, Commercial Data Strategy and Media Strategy for BBC's North American Ad Sales Organization. She is responsible for translating BBC's Changemaker audience and editorial insights into a high-performing enterprise brand that delivers business-moving outcomes for partners while adding value to BBC’s consumer experience.
Prior to BBC, Sam served as Vice President, Brand Marketing and Head of Retail at Everlywell, a leading healthcare technology company, where she led internal and external teams in brand transformation strategy and cross-channel growth.
Before Everlywell she served as Vice President of Digital Marketing and Ad Product Development Marketing at Hearst and has held marketing leadership positions at top-tier media and communications firms including Condé Nast, Discovery Communications, NBC Universal and Porter Novelli.
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