As media fragmentation, customer complexity, and measurement pressure intensify, CMOs belong in the strategic center of the enterprise. The leaders gaining influence today are the ones who can align with CEOs and CFOs, connect media investment to business outcomes, and bring a customer-centric growth lens across the organization. In this conversation, Robert Tas and senior marketing leaders explore how the CMO role is evolving—and what it now takes to earn real influence in the C-suite.