Name
Brand Media Think Tank: Culture Is the Constraint & the Key
Date & Time
Tuesday, April 14, 2026, 9:45 AM - 10:15 AM
Speakers
Sabrina Cherubini, CMO, FULLBEAUTY Brands
Michael Roca, VP, Media, Norwegian Cruise Line
Denise Campbell, VP, Marketing, Novartis
Melissa Grady Dias, Advisor, Measured Wellness
Michael Roca, VP, Media, Norwegian Cruise Line
Denise Campbell, VP, Marketing, Novartis
Melissa Grady Dias, Advisor, Measured Wellness
Description
Senior brand leaders share how they've unlocked internal and external buy-in—across fans, the "New Majority," and affluent cord-cutters—when traditional playbooks stalled. This is about navigating culture as a system, not a segment.
Session Type
Content