Streaming and CTV are no longer in an expansion phase—they're in a reckoning phase.

2026 compresses more pressure into streaming & CTV than any year prior: finite premium supply, intensified competition for attention, and a calendar dominated by tentpole moments that expose the gap between theoretical and real value. At the same time, automation and programmatic buying are increasingly imbedded in TV investment decisions—raising the stakes around quality, confidence, and control.

This scenario-driven working conversation centers on how brands and agencies are redefining where value actually comes from in streaming & CTV—and which trade-offs they are now willing (or unwilling) to make when it matters most. It also examines how this pressure is reshaping leadership decisions—how teams are organizing internally, redefining roles across media and marketing, and choosing partners differently to navigate disruption at scale.

Be ready to participate via live audience polling.