What does “media” even mean anymore?

Step into our grand finale—an unfiltered conversation with senior media investment heads from powerhouse agencies. They’ll decode the most pressing question of this era of constant change: What does “media” even mean anymore? With disruptions hitting from all angles, how are media agencies staying ahead of the curve?

Brand marketers focus relentlessly on their products. Media agencies have the benefit of a wider spectrum of opportunities and challenges across different clients in different industries. How is the new media landscape different for CPG and QSR clients compared to higher consideration products like automotive and consumer electronics? How and where can agencies reach younger consumers? And beyond live sports, where are the biggest simultaneous audiences?

In this closing session, the people responsible for the industry's biggest media budgets dig into our Media Disruption 2026 conversation to explore reshaping strategies in a fast-evolving media ecosystem.