Full Name
Jeffrey Bustos
Title
SVP, Retail Media Analytics
Company
Merkle
Bio
Jeffrey Bustos has been leading best practices and standards for retail media, Data Clean Rooms, measurement, and privacy at the IAB. Publications include Retail Media Buyer's Guide, IAB/MRC Retail Media Measurement Guidelines, and Quantifying In-Store Retail Media Success. In his spare time he enjoys reading, making hot chocolate and cheesey arepas.
Speaking At
