Eric Brackmann is a results-driven executive with more than 15 years of experience shaping the future of media, advertising technology, and digital commerce. As Vice President of Commerce Media at Koddi, he leads the company’s rapidly growing commerce media division, driving strategy, innovation, customer success, and operational excellence across a dynamic and evolving industry.

Eric was instrumental in the creation and launch of Koddi Ads, Koddi’s flagship SaaS solution for building and operating commerce and retail media networks. Under his leadership, Koddi Ads has becomeƒ a foundational platform for some of the most successful media networks in the industry: empowering companies to unlock new revenue streams, deliver high-impact campaigns, and accelerate digital transformation.

Prior to joining Koddi, Eric held influential roles at Criteo and HookLogic (acquired by Criteo), where he helped pioneer retail media long before it became a marketing must-have. His early career at Accenture and Publicis laid the groundwork for his strengths in strategic consulting, client engagement, and cross-functional execution.

Eric is known for his ability to bring clarity to complexity, build high-performing teams, and cultivate strong partnerships across the media ecosystem. A respected voice in the industry, Eric is frequently called upon by business leaders seeking to scale their media networks or navigate the evolving intersection of commerce, technology, and consumer behavior. His work continues to shape the standards and future of the commerce media category.

Eric holds a degree in Business Administration from the Ross School of Business at the University of Michigan.