Rob Rivenburgh is CEO of Publicis Commerce, where he leads all business operations and growth initiatives for a quartet of leading commerce marketing companies in the Publicis Groupe family.

A 35-year commerce marketing veteran, Rob has worked with and alongside Fortune 500 companies across the corporate, client and agency sides of the industry. In his 20-plus years at Mars United Commerce, he held multiple positions of increasing scope before becoming Global CEO, initially leading the development and deployment of the industry’s first field-based network of retail consultancy hubs — starting with an office in Bentonville, Arkansas, where he built a deep, game-changing relationship with Walmart. Before joining Mars United, he served in various marketing and sales roles at Nestlé USA and Diageo.

Rob has long been recognized as a leader in commerce marketing through his efforts to establish industry best practices by working with organizations such as Path to Purchase Institute, Effie Worldwide and the ANA.