What's hype and what's about to hit your media plan? How are brands rewiring for experimentation without blowing the budget?

This session offers a front-row seat to the innovation bets being made by top investors and what they mean for marketers. Hear where the smart money is going and how it is reshaping content, commerce, and consumer behavior.

Whether you're building your 2026 roadmap or looking for a competitive edge today, this is the strategic lens you didn't know you needed. Look forward to bold predictions and contrarian takes on what trends are poised to scale, and how to evaluate the next wave of media opportunities before they hit the mainstream.