Sherry Smith is General Manager of Global Enterprise at Criteo. As Criteo continues to shape the future of Commerce Media, Sherry is focused on helping clients navigate the evolving commerce media landscape while executing impactful media campaigns. In this role, she drives the global strategy behind Criteo’s enterprise solutions designed to help retailers, marketers, and their agencies unlock the potential of their underutilized media and first-party data. As Criteo continues to shape the future of commerce media, Sherry will focus on supporting Criteo’s clients navigate the evolving commerce media landscape while executing impactful media campaigns. Previously, Sherry was Executive Managing Director, Global Retail Media at Criteo, in which she oversaw the daily operations and strategy for Criteo’s Retail Media commercial teams.
Prior to joining Criteo, she was Chief Executive Officer of Triad Retail Media, GroupM’s retail media specialist company. She has over 20 years of experience in the digital marketing space, having helped retailers unlock new revenue streams and mature into multi-million-dollar media publishers through data-powered, holistic strategies with their brand partners. Sherry earned a bachelor's degree in Communications from Cal State Fullerton.