Elton leads ASOS’s retail media business and is responsible for global strategy and operations.
ASOS Media Group helps brands win with ASOS across sportswear, fashion, and face & body categories to create striking content that enhances ASOS customers’ experience and drives results.

Before ASOS Elton has built and led successful multimedia businesses for other leading international retailers Tesco (dunnhumby) and Amazon, as well as for digital publishers Tiscali and Sky in the UK, and across radio, TV and digital channels in South Africa for leading media sales house Mediamark (which was a Kagiso Media and Lagardere joint venture).

He is passionate about working with brands to produce and deliver relevant, effective advertising anchored in technology and data.