Nat Bertram is a seasoned leader in retail media, with 15 years’ experience across tech giants and high-growth start-ups, including nine years at Amazon. Currently Director of AdTech at ultra-fast delivery operator Gopuff, Nat leads a cross-functional team spanning Product, Data Science, Analytics, and Engineering. At Gopuff, he has built a retail media network from the ground up, collaborating with major CPG brands and launching a new, bespoke retail media platform in 2024 across the US and UK. His expertise spans sponsored products, non-endemic ads, offsite campaigns, data monetization, in-bag sampling, and more - all aimed at driving substantial ad revenue growth.