Full Name
Bianca Hall
Title
Sr. Insight Director
Company
SMG
Bio
Bianca is a Senior Insight director at SMG. She leads a team of insight experts and analysts who measure the effectiveness of retail media campaigns for brands across a multitude of UK retailers. She is passionate about using measurement to unlock the full potential of retail media through simplicity, transparency and consistency in reporting that enable both brands and retailers to turn data into actionable insight for future campaigns.
Speaking At
