Sean leads the creation and growth of Vistar Media’s Retail Media practice as the Head of Retail Media. In this role, Sean is responsible for the global retail media strategy and growth, bringing together Vistar’s industry leading OOH solutions into the retail media ecosystem for the benefit of retailers and their agency and brand partners.
Based on Sean’s experience across retail media, he is well positioned to rapidly expand retailer client acquisition, sales positioning, and global growth strategy for retail media as it relates to in and around the physical store. As an innovative and internationally recognized retail media leader, formerly the executive vice president of global retailer sales at CitrusAd and its rebrand as Epsilon Retail Media, he brings more than 20 years of experience in growing revenue and profits through online and traditional media channels. Prior to joining CitrusAd, Sean held a similar role at retail media early adopter, Triad Retail Media.
As a lifelong student of people and business, Sean brings his passion and expertise for retail media, leading teams, strategic business growth, and a solution-oriented customer first approach to retailers around the world. Harnessing his experience with stakeholders across the retail media ecosystem, he helps retailers, brands, and agencies integrate DOOH into their retail media operations, creating relevant and engaging experiences for shoppers.
Sean holds a BA in Criminology, Law, and Society from the University of California, Irvine, and resides in the Chicago area with his wife and three children.