Name
Global GM Think Tank PT2
Date & Time
Wednesday, November 13, 2024, 10:30 AM - 11:00 AM
Amir Rasekh Dean Harris Amie Owen
Description

In the second GM Think Tank at this year’s event, RMN leaders for two different grocers—Sainsburys / Nectar360 and Co-op / Co-op Media Network—will explore the differences and complementary relationships between supermarket and convenience media. How are those two customers different, and how should the media shown to them be different? They’ll also dig into retail media mythbusting, how their 2025 priorities are different than 2024, the role of AI, and why brands can release higher ROAS by breaking down their internal siloes.

Session Type
Content