Ask most Retail Media Network leaders the question, “are you a retailer or are you a publisher?” and you’ll get different answers—usually depending on how long the RMN has been around. It’s a false dichotomy, of course, because the real answer is “both.” In this panel discussion, our speakers explore how retail media is emerging as a pivotal bridge between retail and publishing. They’ll explore topics like Content-Driven Commerce, Shoppable Media, and the challenges RMNs face integrating with a wider ecosystem of publishers, retailers, ecomm providers, tech partners, agencies and brand buyers.