Founded in 2008, Threefold is the leading Retail Media Network specialist, headquartered in New York and London. As part of the SMG agency network, which employs nearly 400 retail media experts, Threefold’s specialists have built, run and operated over 10 Retail Media Networks. Threefold’s partner RMNs are powered by Plan-Apps, a proprietary suite of commerce marketing tools that have so far evaluated $1.6B worth of media spend and include over 95 of the top 100 global CPG brands. With 15 years of pure RMN experience, Threefold runs and operates LS Eleven Media Services, Walgreens' Boots Media Group, Morrisons Media Group, Co-op Media Network and retail media for The Very Group.