Rob Cummins is Vice President, Merchandising for Technology and Travel with WH Smith North America and serves on the group’s senior leadership team.

He heads up merchandising and category management for WH Smith’s 130 US InMotion stores as well as tech presence in the company’s fast-growing Airport Convenience retail division.

Prior to joining WH Smith, Rob led merchandising business teams with a record of collaboration, innovation and growth across electronics, consumer healthcare, entertainment, and digital services; within the B2C/B2B Office, Pharmacy, Price Club and Electronics retail channels; and for Fortune 100 organizations including Best Buy, CVS Health, Office Depot, and Sam’s Club.

Rob’s leadership and partnership approach includes an intense customer focus to drive decision making, an appreciation for associates’ real-world insights, and humility for the degree of quality and effort behind partners’ products and services.

Rob earned his bachelor’s degree in journalism and psychology from the University of Iowa.