Sean Crawford is the Managing Director of Threefold, part of the SMG agency network, and the driving force and face behind its North American expansion, which began in 2023 and has already seen the agency work with several major US retailers.

Sean was recently awarded the 40-under-40 award from the Path to Purchase Institute, which honors the next generation of leaders in omnichannel marketing. As a retail media thought leader, Sean has presented at numerous industry events in the UK and North America and has been published by the industry press, where he has been called on to share his decade-plus of experience as a retail media pioneer.