Keith Bryan founded Colosseum Strategy in fall 2023 after nearly 20 years at Best Buy, a tenure that culminated in serving as president of Best Buy Ads, Media & CRM. Keith launched the Best Buy Media Network in 2010 — the forerunner to Best Buy Ads — and led all media strategy and buying, including the transformation to digital media.
The integrated model Keith engineered later came to be recognized as the future for retailers and their partners in media, marketing and technology. Under his leadership, Best Buy Ads evolved into the world’s largest specialty RMN. Keith joined Best Buy in 2004 after leadership roles in brand and product management.
Beyond guiding the market-leading retailer into retail media, Keith led a multi-billion-dollar computing merchant team, launched and scaled the flagship Apple store-within-a-store at Best Buy, and transformed marketing, media, and AdTech from analog to digital. He also led all customer membership offerings, including the My Best Buy loyalty program and Best Buy credit card portfolio. Before beginning his marketing and media career, Keith was a corporate attorney and holds degrees from Duke (MBA), Emory (JD) and the University of Memphis (BA).