Munif Jaafar serves as Senior Director of Strategy & Revenue for Backpack Media, Sallie Mae's media network. He leads strategy, commercialization, and audience intelligence initiatives focused on helping brands reach Gen Z through predictive life-stage intelligence powered by the nation's #1 private student loan lender. Munif works with agencies, brands, and technology partners to unlock new approaches to audience targeting, customer acquisition, and commerce media growth.

Prior to Sallie Mae, Munif spent six years on the founding leadership team of Macy's Media Network, where he held leadership roles spanning sales and analytics and also served as Interim General Manager. Across retail media, ad tech, and digital advertising, he brings more than 14 years of experience helping organizations transform first-party data into measurable business growth.