Full Name
Babs Rangaiah
Title
CEO
Company
cc:babs
Bio
Babs Rangaiah is the founder and CEO of the executive coaching and marketing consulting firm
cc:babs, where he combines decades of executive marketing experience with extensive leadership
and coaching education. Babs is a graduate of Columbia University’s Advanced Coaching
program and has worked throughout his career as an executive at blue-chip corporations such as
Unilever, IBM and Paramount. Additionally, he has served on the board of the Ascendant Network
since its inception in 2014 and has been an advisory board member to several marketing industry
organizations including the ANA and the MMA.
Babs is a change agent, who has a successful track record of driving key performance metrics for
both the business he worked on and the teams he managed. In his most recent role as an SVP at
Paramount, he led on-air promotions, media, performance marketing and data solutions for
ViacomCBS and the launch of Paramount Plus. Before joining Paramount, Babs was Executive
Partner, Management Consulting at IBM, where he led B2B marketing solutions for IBM’s
Interactive Experiences (iX) division. However, Babs spent the bulk of his career at Unilever as the
Vice President of Global Communications Planning for all Unilever Global Brands, and based in their
London Headquarters, he was responsible for digital transformation across the marketing
organization and oversaw a team that worked with Global Brands and local geographies to infuse
Digital Strategy and Integrated Channel thinking into the creative development process.
Under his leadership, Unilever was recognized as one of the best and most innovative
companies in its use of marketing. In 2008 & again in 2012, Unilever was named “Digital
Marketer of the Year” by Advertising Age & in 2008 was named “CPG Marketer of the Year” by
MediaPost.
Babs was also named one of Advertising Age’s 2007 “Media Mavens”, one of OMMA’s 2008 “All-Stars”, one of The Media Festivals, 2010 “Executives of the Year,” and one of the Internationalists 2013 top 100 marketers.
Prior to joining Unilever, Babs spent 3 1⁄2 years as Vice President, Client Services for the
interactive firm AGENCY.COM and several years at the advertising agency, DMB&B, as a Vice
President on Procter & Gamble.
Babs was born just outside Bangalore, India, has lived in London, UK, Scarsdale, NY and
currently resides in Shelter Island, NY, which is right outside the Hamptons with his wife Amanda
& dog Casey. Having raised three children, he and Amanda are enjoying the “emtpy nester”
stage of life. His oldest two are currently living in NYC, while his youngest will be starting his
junior year in college this Fall.
cc:babs, where he combines decades of executive marketing experience with extensive leadership
and coaching education. Babs is a graduate of Columbia University’s Advanced Coaching
program and has worked throughout his career as an executive at blue-chip corporations such as
Unilever, IBM and Paramount. Additionally, he has served on the board of the Ascendant Network
since its inception in 2014 and has been an advisory board member to several marketing industry
organizations including the ANA and the MMA.
Babs is a change agent, who has a successful track record of driving key performance metrics for
both the business he worked on and the teams he managed. In his most recent role as an SVP at
Paramount, he led on-air promotions, media, performance marketing and data solutions for
ViacomCBS and the launch of Paramount Plus. Before joining Paramount, Babs was Executive
Partner, Management Consulting at IBM, where he led B2B marketing solutions for IBM’s
Interactive Experiences (iX) division. However, Babs spent the bulk of his career at Unilever as the
Vice President of Global Communications Planning for all Unilever Global Brands, and based in their
London Headquarters, he was responsible for digital transformation across the marketing
organization and oversaw a team that worked with Global Brands and local geographies to infuse
Digital Strategy and Integrated Channel thinking into the creative development process.
Under his leadership, Unilever was recognized as one of the best and most innovative
companies in its use of marketing. In 2008 & again in 2012, Unilever was named “Digital
Marketer of the Year” by Advertising Age & in 2008 was named “CPG Marketer of the Year” by
MediaPost.
Babs was also named one of Advertising Age’s 2007 “Media Mavens”, one of OMMA’s 2008 “All-Stars”, one of The Media Festivals, 2010 “Executives of the Year,” and one of the Internationalists 2013 top 100 marketers.
Prior to joining Unilever, Babs spent 3 1⁄2 years as Vice President, Client Services for the
interactive firm AGENCY.COM and several years at the advertising agency, DMB&B, as a Vice
President on Procter & Gamble.
Babs was born just outside Bangalore, India, has lived in London, UK, Scarsdale, NY and
currently resides in Shelter Island, NY, which is right outside the Hamptons with his wife Amanda
& dog Casey. Having raised three children, he and Amanda are enjoying the “emtpy nester”
stage of life. His oldest two are currently living in NYC, while his youngest will be starting his
junior year in college this Fall.
Speaking At
