As the VP of Media & Activation at Casper, the award-winning sleep company, I oversee the Media, Marketing, Brand Engagement and Data & Analytics teams. I have over 20 years of global marketing experience, spanning across diverse industries such as consumer products, fashion, beauty, and DTC. My mission is to create customer-centric, results-driven, and digital-savvy marketing programs that drive omni-channel results and customer loyalty.

I am passionate about leveraging data, analytics, and insights to support marketing decisions, identify new business opportunities, and measure incremental growth. I have a proven track record of leading digital transformation, building high-performing teams, in-housing paid media efforts, developing and executing growth strategies while creating brand storytelling. I love to find the intersection of brand, product, culture, and consumer truths, and use them to deliver successful, award-winning marketing campaigns that drive positive business outcomes and deeper consumer connections.