Purva Gupta is co-founder & CEO of Lily AI, a female-founded retail AI company empowering retailers and brands by bridging the gap between merchant-speak and customer-speak. Leveraging computer vision, natural language processing, machine learning, and vertical-specific large language models (LLMs), Lily AI enhances customer shopping experiences by injecting consumer-centric language throughout the retail technology ecosystem.



Purva began her career with Saatchi and Saatchi, forming her love of retail when she was assigned to P&G and witnessed the emotional strength of the connection people had to their preferred products. Inspired by consumer innovation, Purva joined Eko, a branchless banking and mobile payments platform serving the unbanked and funded by Gates Foundation. Most recently, Purva was with UNICEF Ventures’ Innovation Fund, investing in life-saving apps and technologies.



Purva is an immigrant founder who has been on 6 visas in the last 4 years to live her American dream. She is a Tory Burch Fellow(2019) and holds an MBA from Indian School of Business and Bachelor’s in Economics from Shri Ram College of Commerce (India).