Amidst all of the turbulence of 2020, Rishikkes Pawar recognized a shift in the priorities of the modern B2B buyer. Digital consumers were expecting seamless brand experiences, privacy legislation was rapidly evolving, and CX was a clear miss across the industry.

These opportunities led to Digitalzone transitioning from contributing to the partner networks of all the major demand gen vendors, to selling direct to businesses. It was born of a vision of transparency, cutting out the middleman to be more where it matters most - more agile, more responsive, more personalized, more compliant - without sacrificing on quality or inflating costs.