Jay Friedman is the CEO of Goodway Group, having significantly evolved its trajectory over 16 years. Under his guidance, the company transitioned from programmatic to full-service, with a 15x revenue growth, and embraced a remote-first work model. Jay spearheaded global expansions, including the launch of Control v Exposed (CvE) and acquisitions like Canton Marketing Solutions and Tuff. A University of Wisconsin alumnus, he's an established writer and speaker, earning accolades such as the Golden Stevie Award and contributing to top publications, including Forbes, Ad Age and more. Jay's leadership has led to three consecutive Ad Age Best Places to Work titles, ranking #1 in 2023. He's passionate about positioning marketing as a pivotal growth driver for enterprises.