Alyson Soderberg joined Ulta Beauty as Head of Sales & Account Management in October 2022. With deep retail media network experience and an entrepreneurial mindset, she delivers the UB Media partnership strategy by cultivating client relationships and providing tailored, product portfolio solutions.

She leads the beauty retailers’ retail media team to serve new and existing brand partners as trusted digital experts who help advance business needs and goals. With 18 years of sales experience steeped in Retail Media with retailers such as Best Buy and Target, Alyson has anchored her industry leadership as an innovator who drives results.