Colin Lewis has worked as CMO for some of the Europe’s biggest brands over the last 25 years as well as having worked in Australia, France, Ireland, Singapore and China.

Colin is a leading experts in Digital, eCommerce, Marketplaces, and Retail Media. He ran his first eCommerce site in 2006 and bought his first Google AdWords campaign the same year.

Colin is a Marketing Week Magazine columnist - since 2015, as well as being a columnist for WARC in the UK and UnMade, Australia with the focus on Retail Media.

Colin advises both brands and retailers in Europe on their retail media strategy. He is the author of six Best Practice reports on Retail Media, including Amazon Advertising, Walmart Connect, Target Roundel, Kroger Precision Marketing and Instacart and well as eCommerce Best Practice and Marketplaces Best Practice Reports.

In the last 18 months, Colin has run engagements with brands and team workshops internationally for Unilever, Samsung, Bayer, hilip Morris, Barilla, Ferrero International, Sofidel / Kittensoft, Glanbia, Colgate and Fonterra in the UK, US, Europe and New Zealand. Retailer clients include Mimeda in Turkey, Superdrug, The Very Group in the UK¸ The Warehouse in New Zealand, Kingfisher (B+Q, Castoram, Mr Brico) in Europe.

Colin has an MBA and MSc in Marketing and is the Founder and Programmer, DMX Dublin, Ireland’s largest marketing conference in 2013.
Colin Lewis,