Alicia Reich is a consumer marketing strategist with expertise in creating data-driven, customer first marketing programs with a 360* approach to lead brands in their efforts of growth, retention, and loyalty. With over 17 years of experience, Alicia currently serves as Vice President, Digital Marketing at Movado Group, where she leads a team that is responsible for elevating their brand portfolio across marketplaces while capturing share-of-voice globally. With her guidance, the Digital Marketing team oversees a variety of channels inclusive of paid media strategy, email and SMS programs, affiliate marketing, Amazon marketing, and Television/OTT/OLV, as well as driving demand generation for the company’s brick-and-mortar stores. Previously, Alicia held a variety of marketing and consulting roles at companies including: Nickelodeon, Showtime, D3 NYC, Skybuds, Jet.com, DIRECTV, among others.

Outside of her passion for digital marketing, Alicia is an avid runner, completing 5 marathons and 15 half marathons. She’s a pop culture junkie, passionate about health and wellness, and has a 3-year old Maltipoo named Edith, who is the absolute joy in her life.